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Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.
Get a free trial of our Advanced Plan for unlimited access to: Sites by Referrals Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet.
Bounce rate Percentage of visits to the site that consist of a single pageview.
Bounce rate Competitor Average The average bounce rate for this site's competitors.
You'll find the tools you need to drive more traffic, including: Comparison Metrics These metrics show how this site compares to its competitors.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.How to use similar sites Site’s Overlap Score A relative level of audience overlap between this site and similar sites.Audience overlap score is calculated from an analysis of common visitors and/or search keywords.Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool.Discover even more ideas with a free trial of Alexa's Advanced Plan.