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While the old one was more akin to Tinder, letting users swipe through a large number of potential matches in their area, only narrowed down by preferences like age and gender, Hinge claims its new app is much more focused on helping users find meaningful potential mates.
Many people find themselves looking for some fun but don’t want to have to worry about going out and meeting a bunch of people they are not interested in. Dating Online When dating online you will be able to get a lot more options when it comes to the people that you can pick and choose from.“No one’s really invested in the experience, people are flaky, they’re there for all kinds of reasons.” Though the Hinge team began to toy with new ideas as far back as the summer of 2015, a feature story by Nancy Jo Sales in Vanity Fair‘s September issue further confirmed that it should rethink its product, according to Mc Leod.In her controversial feature, titled “Tinder and Dawn of the ‘Dating Apocalypse,’” Sales paints a bleak picture of young daters, whose courtship rituals have turned into mindless games, fueled by too many choices, thanks to dating apps like Tinder and Hinge, and with little hope of finding meaningful connections.In short, Mc Leod believes there’s no service out there focused on helping the younger generation—he defines Hinge’s target market as ages 25 to 35—find meaningful romantic relationships.According to him, the more serious apps and websites that exist, like e Harmony and Match.com, are tailored to older adults, while those geared toward younger generations, like Tinder and Ok Cupid, are designed to help users find more casual encounters.
As he pulls out his smartphone and swipes through a seemingly endless stream of women’s photos, he realizes he’s surrounded by zombies.